Connecting US schools with families in China
WeChat Marketing Agency
We’re not here to replace what works—we’re here to enhance it with scalable solutions that help you grow beyond what traditional methods alone can offer.
From Awareness to Enrollment:
Authentic Engagement in China
Here’s how ISP Studio helps you transition from traditional recruitment to modern, digital engagement:
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Your school’s authenticated WeChat Official account to share updates, news, and recruitment information directly with families.
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Set up and verified to host and share short video content on China’s most popular social platform.
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A custom posting schedule and messaging strategy to engage your audience effectively.
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Create custom content with: bilingual subtitling, translation & copywriting, branding & graphic design, and optimization (captions, keywords, hashtags)
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Monthly Performance Report delivered with advanced analytics, insights, and recommendations.
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“Working with ISP Studio has changed the way we do marketing.”
Laurie Payton
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“Working with ISP Studio has changed the way we do marketing.”
Jamie Kokot
The ISP Studio Difference
Beyond Traditional Recruitment: Future-Proofing Your School’s Strategy
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Traditional: Static brochures, email campaigns, and one-off recruitment trips provide limited insight into your school’s true essence.
ISP Studio: Short-form video content gives prospective families an authentic, immersive view of your school, building deeper emotional connections and expanding your reach like never before.
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Traditional: Recruitment events and face-to-face meetings offer predictable but linear growth, reaching a finite audience.
ISP Studio: Digital engagement allows you to scale your outreach exponentially without increasing costs or travel—creating a lasting digital footprint that’s yours to manage, grow, and adapt.
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Traditional: Relying on third-party recruiters can provide valuable connections, but it means outsourcing your message and access to families.
ISP Studio: We help you own your communication channels, reducing reliance on intermediaries while keeping key partnerships intact—ensuring you have more control and stronger relationships with families.
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Traditional: Measuring success is slow and anecdotal—relying on admissions numbers or agent feedback after the fact.
ISP Studio: Real-time data tracking enables you to measure impact and make informed decisions continuously, optimizing your strategy as you grow.
Specialized in China,
Designed for schools.
We’re here to equip you with the best tools available, but more importantly to help you build systems that help leverage your limited time and resources, so that you can focus on building meaningful and lasting connections with your former, current and future students and families.
Build trust & reputation
Verify an official WeChat account to set you apart from the crowd.
Cultivate deeper connection
Get direct access to China and connect more effectively with your contacts.
Measure results
Quick feedback loop and learn from your own real-time data.
Reach more families
Leverage technology, tools, and expertise to streamline your time and effort.
Plans & Pricing
Launch Your Platform
ESSENTIALS
Starter pack for online recruitment in China
$695
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Establishment of a local Chinese phone number for real ID verification, enabling verified publishing rights on Chinese social media platforms.
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A unique WeChat user account for direct and reliable communication with your target audience.
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Allows your institution to host and share short video content on China’s most used social media app, allowing you to reach larger audiences effectively through your current contact networks.
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An authenticated platform within WeChat’s closed system that allows you to communicate directly with families for sending updates, news, and recruitment information.
PREMIUM
Comprehensive setup and content sampler
$2898
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Everything included in the Outreach Essentials.
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Anonymous feedback gathering from your current and past international student body to gauge satisfaction and areas for improvement.
In addition, coordinated effort to reconnect past and present students to the newly established WeChat accounts.
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Communications and Content Plan : A timeline for posts across your various platforms, specifically tailored for your audience, including messaging, announcements, and promotional campaigns.
Reporting Template : A structured template for monthly or quarterly performance tracking.
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One Promotional Article : Crafted content promoting your school's unique value proposition.
10 Minutes of Video Transcription : Repurpose your key video messages into short video content for the WeChat video account, with Chinese subtitles included.
CONSULTATION
Free 45-minute consultation to discuss your needs
$0
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Get personalized advice and answers to your questions in a Zoom session tailored to your goals
Grow Your Influence
BAMBOO
Standard subscription plan for small to mid-size schools
$898 / mo.
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• Schedule and post up to 8 digital assets
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Contextualize and tailor up to 5 digital assets per month (videos or article).
Services include:
• Bilingual subtitling
• Translation and copywriting
• Branding & graphic design
• Optimization: captions, keywords, hashtags
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• Targeted Campaigns: run ads and boost content on WeChat based on your needs and budget
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• CTA Forms: native forms for seamless WeChat integration
• Follower Engagement: personalized interactions with followers
• Direct Inquiries: route inquiries directly to admissions staff
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• Your account performance, insights and recommendations delivered every month
GINKGO
Premium subscription plan for larger schools
$1,298 / mo.
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• Schedule and post up to 12 digital assets
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Contextualize and tailor up to 8 digital assets per month (videos or articles).
Services include:
• Bilingual subtitling
• Translation and copywriting
• Branding & graphic design
• Optimization: captions, keywords, hashtags
-
• Targeted Campaigns: run ads and boost content on WeChat based on your needs and budget
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• CTA Forms: native forms for seamless WeChat integration
• Follower Engagement: personalized interactions with followers
• Direct Inquiries: route inquiries directly to admissions staff
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• Your account performance, insights and recommendations delivered every two weeks
CUSTOM
Not sure which plan is right for your program?